Booking Holdings Inc. Common Stock
Here’s whether Booking Holdings Inc. Common Stock (BKNG) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.
Positives: RSI 56 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-0.51% over 10 days); weak 1-year return of -24.5%. Currently 29.4% off its 52-week high. Score: -4/7.
BKNG is trading below its 200-day MA ($191.72) — a key warning sign the longer-term trend is under pressure. An RSI of 55.6 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -24.5% compares to +22.9% for SPY (trailed the market by 47.4%). The current 29.4% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.