Here’s whether Booking Holdings Inc. Common Stock (BKNG) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Bullish.
🟢
Bullish
Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+4.93% over 10 days); 3-month momentum positive (+37.6%). Concerns: RSI 76 — overbought, elevated pullback risk. Currently 8.5% off its 52-week high. Score: +4/7.
BKNG is in a confirmed uptrend, trading above both its 50-day ($183.55) and 200-day ($185.52) moving averages. With an RSI of 75.6, momentum has stretched into overbought territory — short-term pullbacks are common from these levels. The 1-year return of -3.3% compares to +20.4% for SPY (trailed the market by 23.7%).
$10,000 invested 1 year ago→ $9,666 today
vs. S&P 500 (SPY) — same period trailed market by 23.7%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✓Above 200-day MA ($185.52)
✓Above 50-day MA ($183.55)
!RSI(14) neutral zone (30–70) — currently 75.6
✗Positive return (-3.3%)
✓Within 10% of period high (−8.5%)
Period Range $212.06
$150.14$231.80
RSI (14) 75.6
0 · OversoldOverbought · 100
Key Metrics
Price$212.06
Period Return-3.3%
Period High$231.80
Period Low$150.14
Drawdown−8.5%
MA-50$183.55
MA-200$185.52
RSI (14)75.6
Avg Volume (30d)5.9M
vs. SPYtrailed by 23.7%
Return Rank#727 of 1252
Trend Signals
Price is above the 200-day moving average ($185.52)
Price is above the 50-day moving average ($183.55)