Is DNUT Worth Buying in 2026?

Krispy Kreme, Inc. Common Stock

STOCK RETAIL-FOOD STORES Updated 2026-08-16

Here’s whether Krispy Kreme, Inc. Common Stock (DNUT) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 53 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.08% over 10 days); rising volume on a downtrend (distribution, 1.31x avg). Currently 34.8% off its 52-week high. Score: -3/7.

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DNUT is trading below its 200-day MA ($3.61) — a key warning sign the longer-term trend is under pressure. An RSI of 53.4 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -4.9% compares to +20.4% for SPY (trailed the market by 25.2%). The current 34.8% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $9,514 today
vs. S&P 500 (SPY) — same period trailed market by 25.2%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($3.61)
Above 50-day MA ($3.44)
RSI(14) neutral zone (30–70) — currently 53.4
Positive return (-4.9%)
!Within 10% of period high (−34.8%)
Period Range $3.33
$2.88 $5.11
RSI (14) 53.4
0 · OversoldOverbought · 100

Key Metrics

Price$3.33
Period Return-4.9%
Period High$5.11
Period Low$2.88
Drawdown−34.8%
MA-50$3.44
MA-200$3.61
RSI (14)53.4
Avg Volume (30d)3.0M
vs. SPYtrailed by 25.2%
Return Rank#740 of 1252

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