Is KR Worth Buying in 2026?

The Kroger Co.

STOCK RETAIL-GROCERY STORES Updated 2026-04-19

Here’s whether The Kroger Co. (KR) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Neutral.

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Neutral

Positives: trading above the 200-day MA (long-term uptrend intact); 50-day MA is rising (+1.72% over 10 days); 3-month momentum positive (+7.9%). Concerns: below the 50-day MA (medium-term momentum negative); declining volume on rally — weak conviction (0.74x 30d avg). Currently 11.0% off its 52-week high. Score: +2/7.

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KR is holding above its long-term 200-day MA ($67.66) but has slipped below the 50-day MA ($70.52), pointing to short-term weakness in an otherwise intact trend. An RSI of 32.3 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -1.2% compares to +35.1% for SPY (trailed the market by 36.3%).

$10,000 invested 1 year ago → $9,881 today
vs. S&P 500 (SPY) — same period trailed market by 36.3%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($67.66)
Above 50-day MA ($70.52)
RSI(14) neutral zone (30–70) — currently 32.3
Positive return (-1.2%)
!Within 10% of period high (−11.0%)
Period Range $68.19
$58.60 $76.58
RSI (14) 32.3
0 · OversoldOverbought · 100

Key Metrics

Price$68.19
Period Return-1.2%
Period High$76.58
Period Low$58.60
Drawdown−11.0%
MA-50$70.52
MA-200$67.66
RSI (14)32.3
Avg Volume (30d)6.4M
vs. SPYtrailed by 36.3%
Return Rank#708 of 996

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