Is KR Worth Buying in 2026?

The Kroger Co.

STOCK RETAIL-GROCERY STORES Updated 2026-06-14

Here’s whether The Kroger Co. (KR) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 39 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-2.75% over 10 days); 3-month momentum negative (-13.1%); rising volume on a downtrend (distribution, 1.19x avg). Currently 15.5% off its 52-week high. Score: -4/7.

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KR is trading below its 200-day MA ($66.59) — a key warning sign the longer-term trend is under pressure. An RSI of 39.2 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -0.5% compares to +22.9% for SPY (trailed the market by 23.4%).

$10,000 invested 1 year ago → $9,946 today
vs. S&P 500 (SPY) — same period trailed market by 23.4%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($66.59)
Above 50-day MA ($66.59)
RSI(14) neutral zone (30–70) — currently 39.2
Positive return (-0.5%)
!Within 10% of period high (−15.5%)
Period Range $64.71
$58.60 $76.58
RSI (14) 39.2
0 · OversoldOverbought · 100

Key Metrics

Price$64.71
Period Return-0.5%
Period High$76.58
Period Low$58.60
Drawdown−15.5%
MA-50$66.59
MA-200$66.59
RSI (14)39.2
Avg Volume (30d)6.5M
vs. SPYtrailed by 23.4%
Return Rank#711 of 1246

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