Is KR Worth Buying in 2026?

The Kroger Co.

STOCK RETAIL-GROCERY STORES Updated 2026-08-16

Here’s whether The Kroger Co. (KR) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 43 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-2.42% over 10 days); weak 1-year return of -18.1%; 3-month momentum negative (-14.1%). Currently 26.0% off its 52-week high. Score: -5/7.

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KR is trading below its 200-day MA ($64.61) — a key warning sign the longer-term trend is under pressure. An RSI of 43.3 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -18.1% compares to +20.4% for SPY (trailed the market by 38.5%). The current 26.0% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $8,189 today
vs. S&P 500 (SPY) — same period trailed market by 38.5%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($64.61)
Above 50-day MA ($58.83)
RSI(14) neutral zone (30–70) — currently 43.3
Positive return (-18.1%)
!Within 10% of period high (−26.0%)
Period Range $56.69
$54.15 $76.58
RSI (14) 43.3
0 · OversoldOverbought · 100

Key Metrics

Price$56.69
Period Return-18.1%
Period High$76.58
Period Low$54.15
Drawdown−26.0%
MA-50$58.83
MA-200$64.61
RSI (14)43.3
Avg Volume (30d)7.1M
vs. SPYtrailed by 38.5%
Return Rank#865 of 1252

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