Is NKE Worth Buying in 2026?

Nike, Inc.

STOCK RUBBER & PLASTICS FOOTWEAR Updated 2026-08-16

Here’s whether Nike, Inc. (NKE) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bearish.

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Bearish

Positives: RSI 43 — healthy momentum range. Concerns: trading below the 200-day MA (long-term downtrend); below the 50-day MA (medium-term momentum negative); 50-day MA is falling (-1.61% over 10 days); weak 1-year return of -46.7%; rising volume on a downtrend (distribution, 1.19x avg). Currently 49.2% off its 52-week high. Score: -4/7.

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NKE is trading below its 200-day MA ($53.23) — a key warning sign the longer-term trend is under pressure. An RSI of 42.6 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -46.7% compares to +20.4% for SPY (trailed the market by 67.0%). The current 49.2% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $5,332 today
vs. S&P 500 (SPY) — same period trailed market by 67.0%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($53.23)
Above 50-day MA ($42.84)
RSI(14) neutral zone (30–70) — currently 42.6
Positive return (-46.7%)
!Within 10% of period high (−49.2%)
Period Range $40.73
$40.00 $80.17
RSI (14) 42.6
0 · OversoldOverbought · 100

Key Metrics

Price$40.73
Period Return-46.7%
Period High$80.17
Period Low$40.00
Drawdown−49.2%
MA-50$42.84
MA-200$53.23
RSI (14)42.6
Avg Volume (30d)19.8M
vs. SPYtrailed by 67.0%
Return Rank#1040 of 1252

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