Is NOW Worth Buying in 2026?

SERVICENOW, INC.

STOCK SERVICES-PREPACKAGED SOFTWARE Updated 2026-08-16

Here’s whether SERVICENOW, INC. (NOW) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Neutral.

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Neutral

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+1.92% over 10 days); 3-month momentum positive (+30.4%). Concerns: RSI 71 — overbought, elevated pullback risk; weak 1-year return of -27.1%. Currently 36.3% off its 52-week high. Score: +3/7.

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NOW is in a confirmed uptrend, trading above both its 50-day ($107.65) and 200-day ($121.81) moving averages. With an RSI of 71.3, momentum has stretched into overbought territory — short-term pullbacks are common from these levels. The 1-year return of -27.1% compares to +20.4% for SPY (trailed the market by 47.5%). The current 36.3% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.

$10,000 invested 1 year ago → $7,287 today
vs. S&P 500 (SPY) — same period trailed market by 47.5%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($121.81)
Above 50-day MA ($107.65)
!RSI(14) neutral zone (30–70) — currently 71.3
Positive return (-27.1%)
!Within 10% of period high (−36.3%)
Period Range $124.00
$81.24 $194.73
RSI (14) 71.3
0 · OversoldOverbought · 100

Key Metrics

Price$124.00
Period Return-27.1%
Period High$194.73
Period Low$81.24
Drawdown−36.3%
MA-50$107.65
MA-200$121.81
RSI (14)71.3
Avg Volume (30d)22.4M
vs. SPYtrailed by 47.5%
Return Rank#940 of 1252

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