Is SBUX Worth Buying in 2026?

Starbucks Corp

STOCK RETAIL-EATING & DRINKING PLACES Updated 2026-08-16

Here’s whether Starbucks Corp (SBUX) is worth buying in 2026 — based on weekly-updated price trend, RSI momentum, and return vs. the S&P 500. Our current read: Bullish.

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Bullish

Positives: trading above the 200-day MA (long-term uptrend intact); above the 50-day MA (medium-term momentum positive); 50-day MA is rising (+1.09% over 10 days); RSI 63 — healthy momentum range; strong 1-year return of +15.7%. Currently 2.5% off its 52-week high. Score: +6/7.

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SBUX is in a confirmed uptrend, trading above both its 50-day ($103.46) and 200-day ($95.95) moving averages. An RSI of 63.1 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of +15.7% compares to +20.4% for SPY (trailed the market by 4.7%).

$10,000 invested 1 year ago → $11,572 today
vs. S&P 500 (SPY) — same period trailed market by 4.7%

1-Year Price Chart

Daily candles
MA-50 MA-200 Up Down

Signal Check

Above 200-day MA ($95.95)
Above 50-day MA ($103.46)
RSI(14) neutral zone (30–70) — currently 63.1
Positive return (+15.7%)
Within 10% of period high (−2.5%)
Period Range $107.69
$77.99 $110.51
RSI (14) 63.1
0 · OversoldOverbought · 100

Key Metrics

Price$107.69
Period Return+15.7%
Period High$110.51
Period Low$77.99
Drawdown−2.5%
MA-50$103.46
MA-200$95.95
RSI (14)63.1
Avg Volume (30d)7.2M
vs. SPYtrailed by 4.7%
Return Rank#514 of 1252

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