STOCKPERFUMES, COSMETICS & OTHER TOILET PREPARATIONSUpdated 2026-06-14
Here’s whether e.l.f. Beauty, Inc. (ELF) is worth buying in 2026 —
based on weekly-updated price trend, RSI momentum, and return vs.
the S&P 500. Our current read: Bearish.
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Bearish
Positives: above the 50-day MA (medium-term momentum positive). Concerns: trading below the 200-day MA (long-term downtrend); 50-day MA is falling (-3.83% over 10 days); weak 1-year return of -52.4%; 3-month momentum negative (-16.9%). Currently 59.5% off its 52-week high. Score: -4/7.
ELF is trading below its 200-day MA ($87.68) — a key warning sign the longer-term trend is under pressure. An RSI of 67.2 sits in the neutral zone — momentum is neither stretched nor exhausted. The 1-year return of -52.4% compares to +22.9% for SPY (trailed the market by 75.3%). The current 59.5% drawdown from the 52-week high reflects elevated risk for momentum-based strategies.
$10,000 invested 1 year ago→ $4,757 today
vs. S&P 500 (SPY) — same period trailed market by 75.3%
1-Year Price Chart
Daily candles
MA-50MA-200UpDown
Signal Check
✗Above 200-day MA ($87.68)
✓Above 50-day MA ($59.60)
✓RSI(14) neutral zone (30–70) — currently 67.2
✗Positive return (-52.4%)
!Within 10% of period high (−59.5%)
Period Range $61.15
$48.82$150.99
RSI (14) 67.2
0 · OversoldOverbought · 100
Key Metrics
Price$61.15
Period Return-52.4%
Period High$150.99
Period Low$48.82
Drawdown−59.5%
MA-50$59.60
MA-200$87.68
RSI (14)67.2
Avg Volume (30d)4.3M
vs. SPYtrailed by 75.3%
Return Rank#1073 of 1246
Trend Signals
Price is below the 200-day moving average ($87.68)